Killara Cyber Branding and Website

Our Approach

Killara Cyber, a forward-thinking cyber insurance company, sought to establish a robust brand identity and online presence that would reflect their innovative approach to cyber risk management. The project aimed to create a brand that emphasised Killara’s unique position in the market as a company “insuring tomorrow…today”. The branding process focused on developing a visual identity and tone of voice that highlighted Killara’s expertise in flexible distribution solutions and advanced modelling techniques. For the website, the goal was to design an intuitive platform that effectively communicated Killara’s services, including their in-house broker channels, broker portals, white-labelling, and embedded insurance options. Special attention was given to showcasing their dynamic fusion of ransomware and vulnerability forecasting, as well as their malware analysis capabilities.

The Results

The rebranding successfully captured Killara Cyber’s forward-thinking ethos and technical prowess. The new website design enhanced user experience with clear navigation and concise content tailored to their target audience of insurance professionals and businesses seeking cyber protection. Key features included detailed explanations of Killara’s modelling approach, which goes beyond traditional number-crunching to incorporate advanced forecasting and analysis techniques. The website effectively communicated Killara’s ability to manage flexible distribution solutions and their commitment to staying ahead of emerging cyber threats. This transformation not only strengthened Killara’s brand presence but also improved engagement by making their complex offerings more accessible and understandable to potential clients.