Bon Voyage Social Campaign
Our Approach
Bon Voyage Travel approached Hijack Creative with a vision to promote the diverse beauty of Canada through an engaging social media campaign. To achieve this, we designed a series of carousel posts for Instagram and Facebook, each highlighting a unique aspect of Canada’s attractions, such as its stunning landscapes, rich cultural heritage, and thrilling adventure opportunities.
Our strategy began with in-depth research to identify key themes that resonate with the target audience: adventure seekers, nature lovers, and cultural enthusiasts. Using visually striking imagery and concise, informative captions, we ensured each carousel was both educational and inspiring. The content was optimised with relevant hashtags, and calls-to-action, encouraging users to engage and visit Bon Voyage Travel’s website for bookings
The Results
The campaign was a resounding success, significantly enhancing Bon Voyage Travel’s online presence and customer engagement. Key achievements included:
- An increase in Instagram engagement rates, driven by the visually compelling carousel designs.
- An increase in referral traffic to Bon Voyage Travel’s website, resulting in a noticeable uplift in inquiries and bookings.
- Growth in follower count across Instagram and Facebook during the campaign period.
Conclusion
This campaign demonstrated the power of strategic, visually-focused social media content in driving tangible business outcomes. By highlighting Canada’s allure in a way that captivated the audience, we positioned Bon Voyage Travel as a trusted expert in Canadian travel experiences. This case study underscores the value of combining creative design with targeted strategy to achieve outstanding results. Bon Voyage Travel continues to reap the benefits of increased brand awareness and customer engagement.