Hijack Creative leads PR and media publicity for WonderWorld Soft Play Southampton.
Exciting news for families in Southampton! WonderWorld Soft Play Southampton, the first WonderWorld Soft Play arena to open outside Scotland, is set to open in in Antelope Park, Thornhill later this Spring.
Hijack Communications has been commissioned to lead the PR and media campaign for the highly anticipated opening of WonderWorld Soft Play Southampton – the brand’s first English location outside Scotland.
From ball pits to birthday parties
Families can anticipate a vibrant play space filled with features like volcano slides, interactive football pitches, role play areas, and a dedicated toddler sensory zone.
Hijack have executed a multi-channel strategy to generate buzz and is already seeing great results. Regional media coverage has been secured in outlets including Portsmouth News, Daily Echo, Express FM and Insider Media. The coverage is generating further interest and engagement on social media, with the Portsmouth News Facebook post on the story going viral with 180 likes, 52 shares and over 650 comments!
As WonderWorld Soft Play Southampton undergoes its transformation, Hijack Communications will be working to generate excitement and anticipation for the grand opening.
Press release & Coverage:
Inside Media
The Portsmouth News