Royal Pier Waterfront Branding
We had the privilege of pitching concepts for the brand identity of the Royal Pier Waterfront, Southampton’s transformative £450m development. This visionary project aims to redefine the city’s waterfront with a vibrant mix of 730 contemporary apartments, a dynamic collection of restaurants, up to 50 stylish retail spaces, and a luxurious 250-bed hotel.
Our proposed identity celebrated the development’s blend of modern sophistication and local heritage, aligning with its inclusion of a state-of-the-art casino, featuring up to 150 slot machines and 30 blackjack and poker tables, adding a touch of glamour to the destination.
With an anticipated completion by 2032, our concepts also honoured the expansion of Mayflower Park. A centerpiece of this reimagined green space is the proposed 131ft Spitfire sculpture, a powerful tribute to Southampton’s aviation history, standing one-and-a-half times the size of the original plane.
Our approach fused innovative design with a deep respect for Southampton’s legacy, ensuring the Royal Pier Waterfront becomes not just a landmark but an enduring symbol of the city’s future.