Legoland Windsor Guess Crew

Our Approach

Legoland Windsor Resort sought to enhance team engagement and streamline internal communication with an innovative, interactive platform. Ice Creative Agency commissioned us to bring this vision to life through an experience called ‘Guess Crew’.

We began by conducting stakeholder interviews to understand the resort’s challenges and employee needs. This insight informed the platform’s design, which centered on gamification and accessibility.

The design followed Legoland’s playful brand identity, featuring bright colors, LEGO-themed illustrations, and intuitive navigation. Our development team ensured the platform integrated smoothly with existing systems while maintaining a user-friendly interface.

The Results

Guess Crew proved to be a resounding success, showcasing how technology and creativity can enhance workplace culture. We delivered a solution that not only met Legoland Windsor Resort’s objectives but exceeded expectations. Guess Crew stands as a testament to the power of collaboration and user-centric design.