Kartrider PPC Campaign
When KartRider approached us at Hijack Creative, they needed a dynamic PPC campaign to drive sign-ups and boost brand awareness. They wanted to stand out in a competitive market and attract passionate go-karters who were more tech orientated. We stepped up to design and execute a strategy tailored to their goals, using the power of Facebook and Instagram ads.
Our Approach
Our first step was to deeply understand KartRider’s audience and brand. Through targeted research, we identified their key demographics. From there, we crafted a campaign concept that balanced bespoke ad design and concise messaging that communicated clear the USP’s of the product to resonate with go-karting enthusiasts and drive immediate clicks.
Once the creative assets were ready, we developed a split-testing strategy to run across Facebook and Instagram. By testing different combinations of imagery, text, and audience targeting, we honed in on the best-performing ads. This iterative process allowed us to allocate the budget efficiently and maximise returns.
Our design process was seamless, ensuring consistency across all assets. We collaborated closely with KartRider’s team to ensure the brand voice and visuals were spot-on for go-karting enthusiasts. After finalising the creative, we adapted designs for optimal performance on both Facebook and Instagram, ensuring platform-specific best practices were met.
We also setup the campaign in Facebook and Instagram for Kartrider and monitored performance analytics.
The Results
Within the first month, the campaign achieved a lower cost-per-click compared to KartRider’s previous efforts and the campaign led to a 34% increase in website visits during the promotion period.
Conclusion
KartRider’s success demonstrates how a well-executed PPC campaign can deliver exceptional results. By combining creative design with data-driven optimisation, Hijack Creative helped KartRider connect with their target audience of go-karting enthusiasts and exceed their goals. Whether you’re launching a product or driving user engagement in niche markets, our team has the expertise to deliver measurable outcomes.