Domino’s Pizza Direct Mail

Approach

Domino’s Pizza sought to create a targeted A5 direct mail campaign to boost orders in specific postcode areas and promote their new limited-time 50% off deal. Our approach involved designing an eye-catching and action-oriented mailer that balanced bold visuals with clear messaging.

The design ensured Domino’s branding was consistent while highlighting the exclusive offer of “50% off orders over £15.” To maximise response rates, we included a clear call-to-action encouraging recipients to order online or via the app.

The mailers were printed on high-quality cardstock for a premium feel and distributed to households in the targeted areas.

Results

The A5 direct mail campaign delivered impressive results, achieving a high response rate – significantly above the industry average for direct mail. Domino’s experienced an increase in online orders during the promotional period, directly attributed to the mailout.

Customer feedback indicated that the mailer’s visually appealing design and clear offer messaging contributed to its success. The campaign also boosted brand visibility in the targeted areas, driving repeat orders even after the promotion ended.

Conclusion

This direct mail campaign for Domino’s Pizza demonstrated the effectiveness of a well-designed and strategically targeted print mailout. By combining compelling visuals, enticing offers, and a seamless ordering process, we helped Domino’s achieve tangible growth, reinforcing the power of traditional marketing channels in the digital age.