Betfair Website

Approach:

Betfair Gambling partnered with us to redesign their website with a central theme of “a winning team,” reflecting their commitment to delivering a superior betting experience. The primary goal was to create a user-centric platform that conveyed trust, excitement, and collaboration, inspiring users to feel like part of a winning team.

We began with an in-depth analysis of user behaviour, identifying areas where the existing design fell short in terms of navigation, engagement, and accessibility. The new design featured a sleek, modern layout with a bold colour palette inspired by Betfair’s branding, emphasising gold and black to evoke the feeling of prestige and success.